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Using Graphic Design on Your Website
Author: Andrew Eaton
Copyright 2005 Andrew Eaton
Almost everything is available on the web… products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you’re promoting, there’s a never-ending supply of prospects and customers on the world-wide-web. Your goal is to capture and turn those prospects into paying customers.
Perhaps the best avenue is by the use of graphics. Three important sections of graphics that should be used for a compelling website are 1) header graphics 2) product cover and 3) background graphics.
Let’s start at the top with the header graphics. Without excellent quality header graphics it won’t much matter what’s on the rest of the page. Here’s why. Once a prospect clicks on your site you’ve got approximately 8 seconds to convince him to continue with the information you’re providing. You only get one chance to make a dynamic first impression.
The next area is your product cover. No matter what you’re selling you should have a product cover. Even if you’re promoting services you should still have a graphic image. People want to see what they are getting for their money. There’s no better way to do it than with a picture. There’s an old saying, “ You can’t judge a book by its cover.” Guess what? Most people do exactly that! Their opinion is based upon a visual image. Even as you read, your mind creates visual images of the perception of the words. Make sure your product cover fits the bill. Don’t sell this area short!
The last area is background graphics. Most people will spend very little time considering the background graphics for their website. This can be a major mistake. Properly crafting the background will have subliminal, almost magical effects on the overall potential of the entire website. It’s like the glue that pulls every other aspect of the site into a uniform, well functioning profit-making machine. This area is the major play in helping to create the overall flow and unity to your site. Again, don’t sell it short!
In the creation of each 3 areas of your graphics special consideration should be given to the overall theme of your site. The theme will help with continuity of branding and marketing. Today, the Internet surfer is often bombarded with look-alike products and services. Your key to a successful website lies in being faster, more imaginative, and more unique to get your prospect fired up. Simply put, you must stand out from the crowd. The theme of your site will help you do just that. This is not to say every aspect of your graphics should look alike. Far from it! Each area should however, complement the work of the other.
Color, size, tone, relativity, and uniqueness are all important attributes to consider when designing your graphics.
About the Author Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create them step by step in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine
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Web Design |
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Web Design...
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Top Five Reasons to do a Website Redesign |
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Copyright 2005 Digital Media Works, Inc. Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren't, you are wasting time and money and probably doing more harm than good. Ask yourself the following five questions to see whether it's time for a redesign: 1. Has the size of the site grown substantially? If your site continues to grow and change like most business sites, you need to evaluate whether it’s still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message. 2. Is some of the content outdated or unnecessary? Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you're not a serious... |
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