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Web Coach Tip: Top 10 Deadly Web Site Design And Copy Mistakes
Author: Donna Payne

Copyright 2005 Donna Payne
1. Don't fill your web site with a lot of high-tech clutter. Your visitors will miss your whole sales message and bail.
2. Don't use unnecessary words or phrases. Sentences should be no longer than 10 words. You only have so much time to get your visitor's attention and interest; make every word count.
3. Don't make the mistake that everyone will totally understand your what you have to offer. BE OBVIOUS! Use powerful words and examples to get your point across.
4. Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people don't get it right away. (how many times do you have to tell your kids to clean their room...5-6-7 times?)
5. Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings. Bold key phrases to make your copy "scan-able"
6. Don't use content your preferred audience isn't interested in. If people are coming to your site to find info about knitting don't include soccer content.
7. Don't use 20 different formats all over your web site. Use the same fonts, text sizes & colors, etc. If a site looks to "complicated" to read, your prospect is sure to bail.
8. Don't use words your visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site. (If my 11 year old daughter can't "get" the concept of my copy, I start over)
9. Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion. (Woohoo!) People will have more interest when they are emotionally attached.
About the Author
Donna Payne is the Chief Web Goddess of The Web Coach.net and is known as the gal to call when you're feeling overwhelmed by the internet. To spend some more time with Donna and to experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net

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If you like the article above, you may be interested in the following article which is also related to Web Design...

Top Five Reasons to do a Website Redesign
Copyright 2005 Digital Media Works, Inc. Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren't, you are wasting time and money and probably doing more harm than good. Ask yourself the following five questions to see whether it's time for a redesign: 1. Has the size of the site grown substantially? If your site continues to grow and change like most business sites, you need to evaluate whether it’s still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message. 2. Is some of the content outdated or unnecessary? Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you're not a serious...
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